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A Plea for Change at HCMA Conference

Senator Jennifer Beck Pharma might be aTwitter about social media, but few companies are freeing their marketing teams to try new strategies to engage consumers and patients. And they have a good...

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Clayton Christensen on the Future of Pharma

Clayton Christensen A keynote speaker at the 9thAnnual SaS Health Care & Life Sciences Executive Conference on May 10, ‘disruptive’ author of The Innovator’s Dilemma and Harvard business professor...

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